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I don't dispute that, but Apple made its business on the premise of being the best in the business in terms of UX. Note though that you can have great UX powered by mediocre software, so those aren't mutually exclusive.


Apple’s Mac software in the 90s had great UX and very underwhelming and old fashioned kernel software which they struggled to replace. Jobs knew this and did the work externally with NeXT.


I knew that only by hearsay. After watching Halt and Catch Fire I truly understood how revolutionary Apple's UX was




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