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Personally, my use of Prime is significantly different than Netflix.

I've rarely used Prime free content, but I have rented a number of recent movies and "bought" a few recent seasons of TV shows.

Off the top of my head, Amazon has collected more cash from me for video streaming in the last 6 months than Netflix, but I've been consuming probably 10x more data from Netflix.

I wonder if / how Hastings comparison accounts for this?



This is my usage exactly. I won't rent through Sony because they impose a 24 hour period - I rarely have two consecutive hours to spend watching a movie any given day. Amazon uses a 48 hour period, which I can live with.


Yeah I use Amazon Prime for all of my renting as well...

It's very easy to get the movies on my xbox, they cost about half as much as they would on itunes to rent, and they have a much better selection of movies I can see than Netflix since I can rent the ones I'm actually interested in seeing.


Reed's point is, I assume, that Amazon is paying/will pay approximately $1B to license content for prime streaming, not ppv content.

Is the availability of prime streaming a factor in you choosing Amazon PPV vs, say, Apple?


>Reed's point is, I assume, that Amazon is paying/will pay approximately $1B to license content for prime streaming, not ppv content.

That's the thing...

I don't see how Hastings would have any way to separate the two considering Amazon content can be both.

For example, anyone can rent RAN for $2 or buy it for $10 while Prime subscribers can stream it free. Of course, you can also buy a half a dozen physical formats from Amazon as well.

Netflix is a completely different service.

Therefore, I wonder how relevant Reed's "They outbid us and we bid X" assessment of Amazon's costs could be.

Obviously, he's far from certain with the half a billion dollar spread present in his estimate and all.

>Is the availability of prime streaming a factor in you choosing Amazon PPV vs, say, Apple?

I imagine it's a combination of several things...

1) I've been a Prime subscriber for 6 years and Amazon has never let me down in terms of service at any level. 2) I've had a few Apple devices over the years, but never bought into the ecosystem at all. 3) It's only recently (3 or 4 years) that I've really bought into digital goods at all. I have a bunch of music on Amazon MP3 and they started pushing the video service right around the time I outfitted my house with a bunch of Rokus.

1: http://www.amazon.com/Ran/dp/B0037EAJAC




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