Good point and this proves that such complex civil cases should not be decided by juries!
A patent case is not about moral questions and narratives, it's about technical, legal as well as economic questions. (I would perhaps even argue that intellectual property laws are ultimately entirely about economics.)
I don't think case is about anything technical. If you look deep into Samsung's history, you'll see they make a business out of copying other company's successful products by mimicking the product's form factor or appearance. For example, Samsung copied Motorola's RAZR with their own SYNC model.
Although this demands we ask the question, "Is this bad?" It's sort of inevitable that popular designs will be mimic'd in the industry. Why is it bad, so long as Samsung retains a positive and strong branding so that they're not confusing people about who made the product?
Samsung is not exactly a powerhouse of innovation, but they're part of a competitive ecosystem that we prefer to think drives innovation. Smaller companies come along with breakthroughs that bigger companies integrate. Said smaller companies need to continue to innovate and grow to be competitive; no one gets to just make one great invention and sit back laughing at the market.
And isn't this exactly Apple's success story? Their last decade has been an unchecked rampage from market to market in the consumer electronics sphere, quickly toppling incumbents before moving on to another focus when it's clear there's no more low hanging fruit to extract from the markets dominated by sluggish competitors like Sony.
But right now we've seen a series of reversals in the tablet and phone spaces as several other companies band together to try and compete directly. It's sort of amazing that Apple could only be matched in their current target by a massive federation stitched together by another of the most brilliant companies of the last decade, but it's sort of unsurprising that if EVERYONE else gangs up and tries to counter Apple, they might not be able to iPodify this particular market.
I think it's bad if the average consumer cannot tell the difference between an Apple product and a Samsung product. Right now Samsung is trying hard to look like a cheaper apple product -- they have the same "white" apple stores with an equivalent genius bar (smart tutors), and they even reuse apple icons at their physical store wall paper (safari icons, etc). Their boxes and cables are identical to Apple's, they made their onscreen keyboard identical (same white/blue style -- even the shading is identical). Some of Samsung's products will even fit in 3rd party Apple addons that make use of the 30 pin dock.
I honestly don't think a new consumer will be able to easily differentiate between the 2 products. My mom calls everything an ipad even if it's not -- I don't think she would know that she's buying a galaxy tablet and not an ipad.
I don't think copying drives innovation. If cloning products drove innovation, we'd see a ton of China companies making innovative products, but most of them just clone some website in the US, slap on a few features, and that's it.
The China company that cloned Impactjs pixel-per-pixel did not provide anything additional other than providing the same service at half the price.
If Samsung wins here, it's basically setting a precedent for future companies to clone anything successful. We'll probably see a lot more Chinese companies cloning YC startups without worrying about lawsuits.
> Some of Samsung's products will even fit in 3rd party Apple addons that make use of the 30 pin dock.
In this particular point, Samsung is 100% in the right. Interoperability is one of the explicit justifications for copying. Vendor lock-in is nor protected by law, and is one of Apple's borderline-illegal monolopy-protecting tactics.
>"I think it's bad if the average consumer cannot tell the difference between an Apple product and a Samsung product."
Apple just might be the strongest brand in history and is the most valuable corporation on the planet. Their products are must-haves. Are people really getting confused? Are people really going to settle for a "cheaper" brand, rather than the real thing?
Hm, I don't believe the copycats actually succeeded here. I bet if they didn't copy, innovation could have happened sooner. Copying just lets the company stay alive for longer since consumers can't differentiate easily, and said company can use the money to research new innovations.
But that's not necessarily illegal. Only certain kinds of copying are disallowed by the law. And also, the patents that Samsung asserted in the countersuit were _quite_ technical.
And what law says that borrowing features and ideas from competitors is illegal or grounds for compensation?
If you quote the 43(a) of the Landham Act which covers trade dress, please specify which "word, term, name, symbol, or device" that Samsung used that was:
A) "likely to cause confusion, or to cause mistake, or to deceive" people into thinking these were Apple products, OR
B) "in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person's goods, services, or commercial activities, shall be liable in a civil action by any person who believes that he or she is or is likely to be damaged by such act."
If your argument is that people purchased Samsung products thinking they were Apple products, please provide evidence of this fact.
A patent case is not about moral questions and narratives, it's about technical, legal as well as economic questions. (I would perhaps even argue that intellectual property laws are ultimately entirely about economics.)