i'm telling you the same thing i told the CEO of an international publishing hou...

paulhauggis · on March 5, 2012

You're telling us to read a 4 year old book on technology that changes on a monthly basis?

Lots of SEO involves guess work. Google changes its algorithm constantly.

That's the reason nobody reads books on SEO. It's the same for web development.

franze · on March 5, 2012

>You're telling us to read a 4 year old book

yes

>Lots of SEO involves guess work.

no

everything is measurable, if you can't measure it, don't do it.

>on technology that changes on a monthly basis?

if you don't have a model of how SEO works, you can not improve on this model, even with new information. that books provides a - sustainable, working, applicable, employable - model.

>That's the reason nobody reads books on SEO. It's the same for web development.

... (words fail me)