AIDA doesn't mean separate campaigns for each. It's a guide for each ad to follow so that it achieves results.
Brand awareness campaigns mostly just lack the Action portion (At least directly).
I think startups trying to create effective ads can greatly improve their campaigns by thinking about AIDA. I have transformed the marketing campaigns and ads of small companies I have worked for and create all of my own ads for my company while thinking about AIDA principles.
Brand awareness/institutional advertising is largely useless for startups but I think they can benefit a lot from learning a little bit about AIDA. It helps cut through the clutter.
Brand awareness campaigns mostly just lack the Action portion (At least directly).
I think startups trying to create effective ads can greatly improve their campaigns by thinking about AIDA. I have transformed the marketing campaigns and ads of small companies I have worked for and create all of my own ads for my company while thinking about AIDA principles.
Brand awareness/institutional advertising is largely useless for startups but I think they can benefit a lot from learning a little bit about AIDA. It helps cut through the clutter.