I'd figured they perceived themselves as something of an underdog in the past
They don't. Samsung is an 800lb Gorilla in the CE space. They are the biggest seller of HDTV's in the US (though Vizio is closing fast) and the second largest manufacturer of cell phones worldwide.
Samsung is also starting to throw its weight around a lot.
They don't. Samsung is an 800lb Gorilla in the CE space. They are the biggest seller of HDTV's in the US (though Vizio is closing fast) and the second largest manufacturer of cell phones worldwide.
Samsung is also starting to throw its weight around a lot.