Generally, in the context of gender studies anything that results in another person to making an economic decision will be regarded as 'aggressive' and reinforcing male 'hegemony', especially if the group in question is known to make really poor decisions when confronted with that question.

For example, lets say men are known to take more risk in their investment portfolios. Investments that have high risk and hence create higher returning male portfolios would then be regarded as reinforcing male hegemony.