I think the fact that the 27" monitors next to it are closer to the camera in that photo makes the TV look artificially smaller. It absolutely dwarfs the 27" monitors. If you're close to any store that carries 40" 4k TVs, though, just go there and stand 28" away from one. I think you'll see what I'm saying about having to turn your head to comfortably read text in the corners, something that has never been the case for me with smaller monitors.
